646-443-5070 • Call us today. It’s never too early to put us on your team.

Winning isn’t everything. It’s the only thing.

Winning begins with an effective, targeted media plan and executing – getting the message to the right people. We are a leading multi-media buying company specializing in planning and executing political advertising campaigns. Our full staff of experienced veterans, on and off season, have been involved in all areas of advertising. We service our clients’ individual needs through research, experience and unsurpassed customer service. And our solutions for ad campaigns have given a competitive, winning edge to our clients.

Targeted Advertising

The winning advantage we offer to your campaign is our ability to narrowcast and target your core audience, by delivering compelling content through efficient advertising. There is no need for waste and running inefficient schedules. We can focus in on your desired demographic, so your message can reach the perfect audience.

Our Mission

To plan, place and manage the most effective and efficient advertising schedules to get your message to your audience.
Political Communications Advertising (PCA) has the experience and unique ability to seamlessly and rapidly execute media buys from the national scope down to the zip code level which provides us with a distinct competitive advantage in buying media on behalf of our clients. Through the use of a proprietary system designed to analyze media at its most granular level, PCA enables its clients to reach their core demographic with targeted messages mitigating waste and saving money.
PCA’s resources coupled with twenty years of experience in the political landscape ensure your campaign’s success.

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Technology

Our buying software helps us to manage your business swiftly and efficiently from planning to execution.

  • Highly evolved mapping functionality allows us to zero-in on your target audience.
  • Integrated proprietary databases quickly generate “what-if scenario” schedule comparisons
  • Interactive software provides advice for planning and buying strategies
  • On-Line management of campaign from research, e-billing, in-flight stewardship to final reconciliation

Capabilities

When you work with Political Communications Advertising (PCA), you can count on experienced dedicated professionals to manage your advertising campaign.

Our capabilities include:

Analysis/Planning/Reporting

  • Targeting/Research
  • Mapping/Coverage
  • Schedule Clearance
  • Networks by System and Station

Pre-Buy

  • Planning Costs
  • Insertion Orders
  • Traffic Instructions
  • Creative Distribution

In-Flight Stewardship

  • Creative Rotation
  • Make Goods
  • Efficiency Management
  • Overall Accountability

Post-Buy/Accountability

  • Vendor Negotiations
  • Reconciliation
  • Refund Collection
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Campaigns

PCA has placed and managed successfully a wide range of campaigns:

    • Presidential Campaigns
    • Congressional Campaigns
    • State Senate & Assembly Campaigns
    • Gubernatorial Campaigns
    • Judicial Campaigns
    • Local and National Issues
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Who We Are

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Philip Cunningham

Founder/President

Philip is a sixteen-year veteran of Time Warner Cable (TWC) Media Sales. Most recently, as Director of Political Strategies, Philip grew the national accounts business to over $50 Million in under two years establishing both TWC and Spot Cable as a viable entity for political consultants and candidates. Prior to heading up the national effort, he was instrumental in growing the political category for Time Warner Cable locally in NYC growing that category by at least 25% year after year for over ten years. In that capacity, Philip developed relationships with the entire spectrum of Political Consultants on the local, state and federal level as well as party officials throughout the country. As an Account Executive, he increased his budget five fold a year for five years increasing his revenue base from $3 Million to $16 Million. He started his advertising career working for local newspapers and an Out of Home media company in New York City for six years before moving to Cable. Philip worked successfully on the launch of a local print media vehicle and grew his business for over three years.
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Katie Cunningham

Senior Vice President
Katie started working with PCA at the start of 2018 year. She came from Time Inc. as a Digital Ad Operations Lead for the entertainment brands and has a strong background in the digital world. She became proficient in campaign management. Prior to Time Inc., she worked at an agency called Media Storm.
She was part of the strategic planning team and there she gained experience in planning, executing and then reporting on campaign analytics. Katie graduated from Loyola University of Maryland in 2014 with a major in advertising and a minor in marketing.
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Gary Mason

VP – Business Development
Gary has run the DC office of PCA since 2013 and has enjoyed working in the national cable rep firm business since 2001. He has coordinated with political campaigns in every state of the country and executed media buys in over 200 US Markets. From county board districts to presidential campaigns, Gary has done work with candidates and PAC groups on every level of the political spectrum. He is focused on precision with geographic targeting and was on the forefront of using voter microtargeting techniques with cable. Gary is a graduate of the University of North Carolina at Chapel Hill.
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Tommy Cunningham

Senior Vice President
After graduating from Providence College with a degree in Marketing, Tommy started working as a Sales Coordinator at Katz Media Group. He worked closely with his manager as well as multiple account executives on his team. During his time at Katz, Tommy developed a fundamental understanding of how the media industry operates daily. He worked with major agencies like Horizon & Havas. This opportunity allowed him to gain expertise in client relations. Tommy joined PCA during the summer of 2018 and has been with us ever since!
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Sándor Erik Lorange

Account Executive
Sandor joined the PCA team in 2022, after graduating from Fordham University in 2021 with a bachelor’s degree in political science and master’s degree in Elections and Campaign Management. His background includes digital political organizing and marketing, civics education advocacy, and on-the-ground operations management.
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Alex Vessa

Account Executive
Alex Vessa joined the PCA Team in January of 2022 as a Junior Media Buyer. Originally, from New Jersey, Alex’s passion for media grew while studying communications at Loyola University of Maryland, from which he graduated in May of 2021. Alex holds a Bachelor of Arts degree in Communications with a specialization in Advertising and Public Relations and a minor in Political Science.
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Nick Serricchio

Senior Account Executive
Nick has been with PCA since July of 2022. Prior to PCA, Nick worked at Lockard & Wechsler Direct as a Senior Account Planner. Collectively, he has worked in media for over 8 years with proficiency in account management and public speaking as well as media planning and strategy. Nick is originally from Westchester County, New York, and graduated from Penn State University in 2015 with a Bachelor’s degree in Communications.

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